People who work in sales have the ability to speak well and to convey their ideas and their solutions. Great salespeople always find their way to improve their communication skills of listening first.
Why is it Important to Improve your Communications in Sales?
To be a success in sales, you need to have the ability to gather and provide information in a way that makes your prospect want to do business with you. The way how you convey your value proposition, your pricing, even your product’s features. You should be able to get your prospects to talk to you and listen to what you have to say.
You have to be an exceptional listener, the first step to communicate well is to know that listening well is more important. Listening to your prospects without your thoughts wandering or planning your responses, is an act of caring. It builds the rapport and connection that speaking does not.
Write, rehearse, and use your scripts while communicating with your prospects. Prospects will have questions for a needs-analysis, handling problem that occurs. You should be able to communicate with your elevator pitch, objections handling skills. This will demonstrate your competency and capabilities.
Prospects and clients use words that they have attached a certain meaning. The words your prospects use brings to their mind a certain picture and certain emotions. Listen carefully for the language that your prospects and clients use and capture their word choices. Use their word choices in your communications and presentations.
The greatest ways to improve your communications in sales is to practice speaking well in front of groups and taking their feedback and suggestions in a very positive attitude and always on the lookout to improve.
Lastly, practice the art of listening by first controlling your desires to speak.
Allen Mutum 