Adsense is among the primary profit generators for blogs and sites. Usually, you can drastically improve your click-through rate and total net by placing the advertisements wisely, by improving the material targeting, or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

  • The three top-performing ad units are 336×280 large rectangle, 300×250 inline rectangle, and 160×600 wide skyscraper. Think about using those units if possible, but bear in mind that other formats would be more appropriate for your site design.
  • The more successful link color is blue. This info is connected with the roots of the Internet where all major sites used to feature blue links.
  • Aside from blue links you can also use a link color that matches the pattern of your site (i.e. if you use green links make the Adsense links of the same color).
  • As a general rule of thumb, blend (no border, same background) your Adsense units if your site has a light color scheme and contrast (border, contrasting background) the units if you’re using a dark color scheme.
  • If the advertisements are based within the content you should avoid using borders while advertisement units outside of the content can use borders to call attention.
  • If your site has mainly repeat visitors (like Forums) you can rotate the background color of the units to cut back advertisement blindness
  • Consider removing the “Advertise on this site”• message from your units. That can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up”• feature
  • Test, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine-tune your Adsense.
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Published by Allen Mutum

Always a work in progress. I come up with 10 years of experience in the field of Sales, Business Development, and Marketing, helping companies of all sizes to secure the most value out of their Software Investment.

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