Why Do So Many Internet Startups Fail Today?

Every day out there in the actual brick and mortar world, millions and millions of people drag themselves from their warm, warm beds, take a shower, grab a cup of coffee, and head off to their jobs as they think that there has got to be an easier way to make a living. Every one …

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How can you make your Business stand out from the Crowd?

The digital world has brought many facilities for entrepreneurs: the ability to communicate with customers around the world, the power to direct their messages to their exact target audience (something that other media could not promote), and the accessibility of tools that fit the budget of even small businesses.  With these facilities comes, also, the …

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‘Stop the Stupid Stuff’ In Your Business

We are living in a world of change. Shift happens! Competition comes from all over the world, which means that many American businesses are in trouble. Many decisions are being made that are contrary to both good business sense and building customer loyalty. Most organizations’ marketing is usually an exercise in figuring out what to …

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Small Business Networking is Critical to your Business Success.

Small business networking is critical to your business success. As a Technology Consultant, you are in the professional services business. This industry is all about relationships and relationships are built through networking. You will need to make small business networking your priority for the first few months of operations. This is a process that can’t …

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Marketing through E-mail and Issues Surrounding it

Email marketing is one of the forms of direct marketing, which is done via the Internet. Emails are sent to potential customers to boost the business and gain the trust of the customer by disclosing relevant information and help them to make good shopping decisions. It also enhances the relationship with a current customer, by …

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Increasing the business with the help of Promotional Gifts

Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are given to the customer to thank them and most of the customers are more than happy to receive gifts from companies they pay patronage. The thank you gifts cannot only be presented to existing customers but also …

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How to Make Marketing Campaign Appealing?

Marketing campaigns cannot survive if they are boring. Every day more than three thousand marketing messages are reaching out to the customers and it is a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident, and exciting are the …

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How to Make Sure You Engage Your Customer and Give Them a Valued Experience

Your customers are important to you. They are your business. So how do you make sure you engage your customer and give them a valued experience? Good question! You need to layer your customer’s experience, but how do you do that? The best way is to build social objects that create a sense of community …

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Fixing the Gap Between Customer Needs and Delivery by Prioritizing Customer Satisfaction

Too often, the customer makes their purchase, and then the delivery is scheduled and occurs, but there is little or no more contact with the client. The customer experience becomes nil, nonexistent. This is not acceptable. There must be online customer engagement before the sale, during the sale, and after the sale. How do you …

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Focus on the Right Channel to Optimize Online Customer Engagement

Establishing the right channel for your business to excel in online customer engagement involves having the right message at the right time for each customer segment. Customers like to engage in different ways. Some prefer social media channels like Facebook while others prefer email. Test your market and determine what will work best for your …

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